Behind the Scenes with Annie Leibovitz and Eric Chang
Hellman-Chang is pleased to announce that Eric Chang was personally selected and photographed by Annie Leibovitz for the global re-branding campaign of Swiss bank, UBS. The campaign serves to encourage investors to ask about Life’s Big Questions, which is in line with their new tag line “Together, we can find an answer.” Ms. Leibovitz’s incomparable portraiture seeks to contemporize and create a human connection with the world’s top ranked wealth management bank.
It was an honor, surreal and humbling experience to work with Ms. Leibovitz, and one that we will not soon forget. Watch the video above for a wonderful behind the scenes of the shoot. The campaign will run worldwide in print, online, and outdoor.